Dyson + World Fashion Weeks

Dyson partnered with World Fashion Week to create a global campaign experience that celebrated the relationship between technology, fashion and styling innovation. The project focused on developing a premium and fashion-led campaign presence that aligned with both the Dyson brand and the wider visual language of the fashion industry.

Leading a multidisciplinary team, the work included shaping a dedicated sub-identity, defining the campaign structure and developing a suite of digital and visual assets across multiple touchpoints. The result was a cohesive campaign experience designed to elevate the partnership and strengthen engagement across international audiences.