Fujitsu 3D Immersive Interactive

Fujitsu required an immersive interactive experience for its international trade stand environments, designed to communicate complex technology infrastructure in a more engaging, playful and accessible way. The project focused on creating a visually distinctive experience that could encourage exploration while helping audiences better understand Fujitsu’s connected systems and solutions in context.

A bespoke 3D illustrative style was developed to harmonise with the wider Fujitsu brand before being applied to an interactive ‘toy town’ environment that responded dynamically to user input. Through interaction and motion, audiences were able to explore technologies and services within a layered real-world scenario. Alongside the interactive experience, additional presentation and supporting visual communication materials were also developed as part of the wider collaboration.