Project | Kove

Project type

[Creative direction / Strategic positioning / Graphic design / Digital design / Animation]

Description

Kove was created to offer a new approach to outdoor living through a flexible system of contemporary geometric spaces designed to reconnect people with nature. Inspired by a simple model created by the founder's daughter, the concept combines engineering precision with a desire to create accessible, restorative environments that support wellbeing, reflection and escape from everyday life.

Working closely with the founding team, the process involved defining the strategic positioning, naming and visual identity of the business before designing the foundations of the digital experience. The result was a distinctive brand and website concept designed to communicate both the innovation and emotional appeal of the product in a calm, aspirational and engaging way.

Working with Johnny was a highly collaborative and creatively engaging experience from the outset. He helped us explore and define not only the visual identity of Kove, but the deeper vision behind the business, guiding us toward a name and brand that felt authentic to what we were building.

Alongside the strategic and creative direction, Johnny brought a broad range of skills to the project, taking the work from early discussions through to the design and build of the first website experience. His attentiveness, intuitive thinking and continued involvement have helped shape both the presence and future direction of the business with clarity and confidence.

Adrian Done
Founder
Kove

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Kove

[Creative direction / Strategic positioning / Graphic design / Digital design / Animation]